FUL Foods, an innovative food-tech startup based in Amsterdam, is on a mission to harness the power of microalgae to create sustainable and nutritious food products. Founded in 2020, FUL Foods focuses on developing climate-friendly nutrition that benefits both people and the planet. Their flagship product, waterFUL, features a trademarked carbon-negative ingredient derived from spirulina, offering a refreshing, nutrient-packed, and environmentally efficient drink. FUL Foods is rapidly expanding, with ambitious plans for global market penetration, starting with a significant push into the US market.

At FOR®, we’ve had the pleasure of working closely with FUL Foods as their graphic design agency, developing a comprehensive brand identity and a suite of marketing materials. Our collaboration has supported FUL Foods in their journey from a local startup to a contender on the global stage. With their innovative products and our creative expertise, FUL Foods is set on a path to world domination, revolutionizing the way we think about sustainable nutrition.