Black Horse, a staple in men's underwear, has been a trusted name for men over 45 for years. Working with Orkla, we embarked on a mission to completely reposition and rebrand Black Horse. Our goal was to introduce this incredibly comfortable underwear to a new segment of users, because frankly, every man deserves to experience them. Through refining their identity and modernizing their appeal, we've helped Black Horse attract a new wave of fans who appreciate the perfect blend of comfort and style. Whether you're a longtime loyalist or new to the brand, Black Horse underwear is the ultimate in comfort.