Branding and Rebranding
Website Branding
Website Responsiveness
Poor SEO Performance
Is It Time For a Revamp? Branding and Rebranding Guide for Businesses
Branding and Rebranding
Website Branding
Website Responsiveness
Poor SEO Performance
WRITTEN BY
Updated on: March 28th, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
5 Minute read
Having a website is becoming an essential component of running a business, it is now one of your most valuable marketing tools. However, there are times when we need to handle it as a single instance.
After creating the website once, you never give it another thought. You overlook the fact that your website's design is capable of declining with time, which emphasizes how important it is to stay up to date with client demands and industry developments.
And then you start to question why, after five years, you are no longer subscribed to anyone's RSS feed. This blog will tell you a few warning signals to keep an eye out for if you're wondering whether your website needs some updating to stay up to date:
5 Signs that Your Website Needs a Revamp
Sometimes, it's as easy as just looking at your website and your competitors whereas, sometimes you need to carefully look at the data to figure out whether you need to go for a revamp.
In either case, here are 5 signs your website needs a revamp that you should be on the lookout for:
1. Your Website is Outdated Now
Your website is the first impression of your business to the online visitors.
So, if it is outdated, it will eventually express that you don’t care about your brand, which will consequently affect your reputation. Surveys indicated that visitors stay and navigate the website more if it's aesthetically appealing.
It’s generally advised to revamp your website and make it updated in terms of design, color palettes, and typography every 5 years.
2. Your Website is Not Responsive
Since more than half of the online visitors browse from their smartphones, so your website must be responsive and seamlessly run on every device.
Responsive design also saves time and budget by future-proofing your website against new devices and screen sizes. It's easier to manage content and improves search engine ranking, fulfilling Google's mobile-friendly requirement.
3. Your Website Takes Time to Load
A slow-loading website will increase the frustration of the visitors and suppress them to revisit it. This will drastically increase the bounce rate and lower the conversion rate. These metrics will tell the search engine to make your website derank.
So, to increase user experience, lower bounce rates, and raise your website's search engine results by optimizing its performance to guarantee quick load times.
4. Your Website has Poor SEO Performance
To get organic traffic on your website it is important to make sure it’s ranking on the search engine and for that, it must be SEO optimized. Use all the latest SEO techniques to ensure there are no loopholes in your website optimization.
Using high-volume keywords, having strong content, genuine backlinks, and on-page optimization will help you to have your website’s strong game on SEO.
Read More: Convergence of UI/UX and SEO
5. Your Website is Tough to Navigate
Your online presence will be less effective and you risk losing potential visitors if your website is difficult to navigate. Users may become frustrated and develop a bad opinion of your company if they can't easily discover the information they need via a convoluted and confusing navigation system.
Redesigning a website could entail making it easier to navigate, enhancing its search engine capabilities, and making the layout and style more user-friendly.
Takeaway
Revamping a website is a necessary investment for businesses to stay competitive in the digital sphere. A company's online reputation can be harmed by outdated websites, which can result in lower traffic, engagement, and income.
Redesigning it all with a priority on mobile responsiveness, updated content, contemporary design trends, and optimized functionality results in better user experience and higher conversion rates.
If you find yourself in need of a branding agency, give FOR® a call. We’d love to help!
Branding and Rebranding
Website Branding
Website Responsiveness
Poor SEO Performance
Is It Time For a Revamp? Branding and Rebranding Guide for Businesses
Branding and Rebranding
Website Branding
Website Responsiveness
Poor SEO Performance
WRITTEN BY
Updated on: March 28th, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
5 Minute read
Having a website is becoming an essential component of running a business, it is now one of your most valuable marketing tools. However, there are times when we need to handle it as a single instance.
After creating the website once, you never give it another thought. You overlook the fact that your website's design is capable of declining with time, which emphasizes how important it is to stay up to date with client demands and industry developments.
And then you start to question why, after five years, you are no longer subscribed to anyone's RSS feed. This blog will tell you a few warning signals to keep an eye out for if you're wondering whether your website needs some updating to stay up to date:
5 Signs that Your Website Needs a Revamp
Sometimes, it's as easy as just looking at your website and your competitors whereas, sometimes you need to carefully look at the data to figure out whether you need to go for a revamp.
In either case, here are 5 signs your website needs a revamp that you should be on the lookout for:
1. Your Website is Outdated Now
Your website is the first impression of your business to the online visitors.
So, if it is outdated, it will eventually express that you don’t care about your brand, which will consequently affect your reputation. Surveys indicated that visitors stay and navigate the website more if it's aesthetically appealing.
It’s generally advised to revamp your website and make it updated in terms of design, color palettes, and typography every 5 years.
2. Your Website is Not Responsive
Since more than half of the online visitors browse from their smartphones, so your website must be responsive and seamlessly run on every device.
Responsive design also saves time and budget by future-proofing your website against new devices and screen sizes. It's easier to manage content and improves search engine ranking, fulfilling Google's mobile-friendly requirement.
3. Your Website Takes Time to Load
A slow-loading website will increase the frustration of the visitors and suppress them to revisit it. This will drastically increase the bounce rate and lower the conversion rate. These metrics will tell the search engine to make your website derank.
So, to increase user experience, lower bounce rates, and raise your website's search engine results by optimizing its performance to guarantee quick load times.
4. Your Website has Poor SEO Performance
To get organic traffic on your website it is important to make sure it’s ranking on the search engine and for that, it must be SEO optimized. Use all the latest SEO techniques to ensure there are no loopholes in your website optimization.
Using high-volume keywords, having strong content, genuine backlinks, and on-page optimization will help you to have your website’s strong game on SEO.
Read More: Convergence of UI/UX and SEO
5. Your Website is Tough to Navigate
Your online presence will be less effective and you risk losing potential visitors if your website is difficult to navigate. Users may become frustrated and develop a bad opinion of your company if they can't easily discover the information they need via a convoluted and confusing navigation system.
Redesigning a website could entail making it easier to navigate, enhancing its search engine capabilities, and making the layout and style more user-friendly.
Takeaway
Revamping a website is a necessary investment for businesses to stay competitive in the digital sphere. A company's online reputation can be harmed by outdated websites, which can result in lower traffic, engagement, and income.
Redesigning it all with a priority on mobile responsiveness, updated content, contemporary design trends, and optimized functionality results in better user experience and higher conversion rates.
If you find yourself in need of a branding agency, give FOR® a call. We’d love to help!
Branding and Rebranding
Website Branding
Website Responsiveness
Poor SEO Performance
Is It Time For a Revamp? Branding and Rebranding Guide for Businesses
Branding and Rebranding
Website Branding
Website Responsiveness
Poor SEO Performance
WRITTEN BY
Updated on: March 28th, 2024
Toni Hukkanen
Head of Design
Creative Direction, Brand Direction
5 Minute read
Having a website is becoming an essential component of running a business, it is now one of your most valuable marketing tools. However, there are times when we need to handle it as a single instance.
After creating the website once, you never give it another thought. You overlook the fact that your website's design is capable of declining with time, which emphasizes how important it is to stay up to date with client demands and industry developments.
And then you start to question why, after five years, you are no longer subscribed to anyone's RSS feed. This blog will tell you a few warning signals to keep an eye out for if you're wondering whether your website needs some updating to stay up to date:
5 Signs that Your Website Needs a Revamp
Sometimes, it's as easy as just looking at your website and your competitors whereas, sometimes you need to carefully look at the data to figure out whether you need to go for a revamp.
In either case, here are 5 signs your website needs a revamp that you should be on the lookout for:
1. Your Website is Outdated Now
Your website is the first impression of your business to the online visitors.
So, if it is outdated, it will eventually express that you don’t care about your brand, which will consequently affect your reputation. Surveys indicated that visitors stay and navigate the website more if it's aesthetically appealing.
It’s generally advised to revamp your website and make it updated in terms of design, color palettes, and typography every 5 years.
2. Your Website is Not Responsive
Since more than half of the online visitors browse from their smartphones, so your website must be responsive and seamlessly run on every device.
Responsive design also saves time and budget by future-proofing your website against new devices and screen sizes. It's easier to manage content and improves search engine ranking, fulfilling Google's mobile-friendly requirement.
3. Your Website Takes Time to Load
A slow-loading website will increase the frustration of the visitors and suppress them to revisit it. This will drastically increase the bounce rate and lower the conversion rate. These metrics will tell the search engine to make your website derank.
So, to increase user experience, lower bounce rates, and raise your website's search engine results by optimizing its performance to guarantee quick load times.
4. Your Website has Poor SEO Performance
To get organic traffic on your website it is important to make sure it’s ranking on the search engine and for that, it must be SEO optimized. Use all the latest SEO techniques to ensure there are no loopholes in your website optimization.
Using high-volume keywords, having strong content, genuine backlinks, and on-page optimization will help you to have your website’s strong game on SEO.
Read More: Convergence of UI/UX and SEO
5. Your Website is Tough to Navigate
Your online presence will be less effective and you risk losing potential visitors if your website is difficult to navigate. Users may become frustrated and develop a bad opinion of your company if they can't easily discover the information they need via a convoluted and confusing navigation system.
Redesigning a website could entail making it easier to navigate, enhancing its search engine capabilities, and making the layout and style more user-friendly.
Takeaway
Revamping a website is a necessary investment for businesses to stay competitive in the digital sphere. A company's online reputation can be harmed by outdated websites, which can result in lower traffic, engagement, and income.
Redesigning it all with a priority on mobile responsiveness, updated content, contemporary design trends, and optimized functionality results in better user experience and higher conversion rates.
If you find yourself in need of a branding agency, give FOR® a call. We’d love to help!
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Work with us
Click to copy
work@for.co
Copyright © 2024 FOR®
FOR® Growth
FOR® Digital
FOR® Brand
FOR® Studio
Work with us
Click to copy
work@for.co
Copyright © 2024 FOR®