Website Design

Color Palettes

Design Trends

2024 Trends

Color Psychology

ARTICLE #46

Trending Color Palettes for Website Design in 2024

Trending Color Palettes for Website Design in 2024

Website Design

Color Palettes

Design Trends

2024 Trends

Color Psychology

Written by:

3 min read

Updated on: July 5th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Colors are used to communicate a brand's vision, goals, and emotions. Popular color palettes emerge every year as favorites for websites, and 2024 is no exception. The trend is shifting towards rich and balanced tones, including soft pinks and soothing blues, which are the leading choices this year.

Whether you want to give your existing website a facelift or are planning to launch a brand new website, it is necessary to have a color palette that leaves a lasting impression on your visitors. We have drawn insights from different industry experts and platform developers globally to enlist trending color palettes in 2024. Read out to learn about these color palettes and their impact on your website design.

Why color matters in design?

Color is one of the most essential elements of design. Each color has a different impact on emotions and perceptions. For example, blue is linked with feelings of peace and calm, green feels natural and fresh, and orange and yellow are energizing.

Colors also have a great connection with brands like. The red color in Target's logo has become synonymous with the brand itself to create a subconscious link between color and identity.

It won't be necessary to dig into the psychology of every color, but it's important to consider the overall mood your color palette conveys. For example, softer lavender is soothing, while vibrant purple can be energizing. Even within the same hue, differences in brightness and saturation can impact emotions and perceptions.

Colors' impact

Trending Color Palettes 2024

Each year, companies release a color of the year, and this year, Peach Fuzz is Pantone’s color of the year. We are also going to mention other color palettes that offer inspiration for design. 

Dutch Boy’s Ironside 

The trending color palettes of 2024 have also drawn inspiration from Dutch Boy Paint’s color of the year, Ironside, and its associated themes of wellness, comfort, and nature.

Its embrace color palette combines Ironside with calming shades like Antique White, Heritage Brown, and Whale's Tail. You can use it for backgrounds or accents along with lighter tones to increase readability and visual balance.

The retreat palette features Ironside with Sanded Grout, Antiquated Olive, and Wild Orange to make a feel for a personal oasis. For websites, this palette inspires warm and inviting designs for focal points to highlight content.

Its Inspire palette is suitable for websites that convey creativity and energy.

Sherwin-Williams’ Upward

This color palette includes complementary shades of light blues and greens. These are excellent for backgrounds of websites focused on wellness, lifestyle, or environmental themes.

Its coastal chic palette has white and subtle gray colors to enhance visual appeal and user experience. 

Benjamin Moore Color Palette

Benjamin Moore’s Blue Nova 825 is also on the list of colors of the year, and it shares some similarities with Peach Fuzz. It is a soft and comforting color palette with a captivating mid-tone. 

You can use Blue Nova 825 as the primary color and an accent within a more neutral color palette. It is also recommended to use Mount Saint Anne for buttons, elements and headlines to put more emphasis. 

Peach Fuzz

Peach Fuzz has been selected as the 2024 Pantone color of the year for its calming and welcoming attributes. It contrasts with the vibrant hues of previous years. According to Pantone's Executive Director, Peach Fuzz combines youthful energy with timeless elegance. 

Pantone has also offered other color palettes with warm, earthy tones and bold, calming shades. It is a perfectly versatile color that can be used as both primary and neutral colors on your website.

Lavender Haze Color Palette

This color palette features soft greens and sweet purples making it ideal for professionals in the newborn or child space like newborn photographers or pediatric sleep coaches. Its gentle hues make it perfect for websites targeting parents and caregivers seeking a nurturing and peaceful environment.

The soft greens and purples add a connection to natural elements.

Millennial Pink Color Palette

The millennial pink color palette combines different pink tones and lavender to create a feminine feel. It also includes a butter-soft yellow as a neutral base to add a playful accent.

A color of the year

Fairy Tale Kaleidoscope

It is a beautiful color palette to bring a sense of wonder to any design. It features a blend of bright and subtle hues to highlight different emotions.

It has different colors like pink diamond, golden leaves, red grape, orange festival, lavender mesh and green Oasis.

Spring Forward Color Palette

This color palette highlights a spring-like feel with its combination of pale green, rich emerald, and golden yellow tones. The soft, trendy pale green adds a modern touch complemented by the depth of emerald green and the neutrality of creams. This is a perfect color palette for your website.

Country Club Chic Color Palette

The country club color palette is perfect for highlighting the feelings of the English countryside with neutral browns. These colors are complemented by a rich green and blue.

Italian Countryside Color Palette

It is a luxurious color palette perfect for website design in 2024. Burgundy is the main color, complemented by blue. Its light neutrals are ideal for websites if used thoughtfully. Arrange colors to increase readability, usability, and alignment with your brand's message.

Final Thoughts

Color is a powerful tool in design that can either captivate an audience or disengage them entirely. Therefore, it is important to choose the right color palette for website design. The color you choose depends on your brand identity to reflect your brand personality. You can consider the three-color rule for website design, which states that the best color combination for websites includes one main color, one complementary color, and one accent color. So, choose a cohesive color palette that consists of around three to five colors.

ARTICLE #46

Website Design

Color Palettes

Design Trends

2024 Trends

Color Psychology

ARTICLE #46

Trending Color Palettes for Website Design in 2024

Trending Color Palettes for Website Design in 2024

Website Design

Color Palettes

Design Trends

2024 Trends

Color Psychology

Written by:

3 min read

Updated on: July 5th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Colors are used to communicate a brand's vision, goals, and emotions. Popular color palettes emerge every year as favorites for websites, and 2024 is no exception. The trend is shifting towards rich and balanced tones, including soft pinks and soothing blues, which are the leading choices this year.

Whether you want to give your existing website a facelift or are planning to launch a brand new website, it is necessary to have a color palette that leaves a lasting impression on your visitors. We have drawn insights from different industry experts and platform developers globally to enlist trending color palettes in 2024. Read out to learn about these color palettes and their impact on your website design.

Why color matters in design?

Color is one of the most essential elements of design. Each color has a different impact on emotions and perceptions. For example, blue is linked with feelings of peace and calm, green feels natural and fresh, and orange and yellow are energizing.

Colors also have a great connection with brands like. The red color in Target's logo has become synonymous with the brand itself to create a subconscious link between color and identity.

It won't be necessary to dig into the psychology of every color, but it's important to consider the overall mood your color palette conveys. For example, softer lavender is soothing, while vibrant purple can be energizing. Even within the same hue, differences in brightness and saturation can impact emotions and perceptions.

Colors' impact

Trending Color Palettes 2024

Each year, companies release a color of the year, and this year, Peach Fuzz is Pantone’s color of the year. We are also going to mention other color palettes that offer inspiration for design. 

Dutch Boy’s Ironside 

The trending color palettes of 2024 have also drawn inspiration from Dutch Boy Paint’s color of the year, Ironside, and its associated themes of wellness, comfort, and nature.

Its embrace color palette combines Ironside with calming shades like Antique White, Heritage Brown, and Whale's Tail. You can use it for backgrounds or accents along with lighter tones to increase readability and visual balance.

The retreat palette features Ironside with Sanded Grout, Antiquated Olive, and Wild Orange to make a feel for a personal oasis. For websites, this palette inspires warm and inviting designs for focal points to highlight content.

Its Inspire palette is suitable for websites that convey creativity and energy.

Sherwin-Williams’ Upward

This color palette includes complementary shades of light blues and greens. These are excellent for backgrounds of websites focused on wellness, lifestyle, or environmental themes.

Its coastal chic palette has white and subtle gray colors to enhance visual appeal and user experience. 

Benjamin Moore Color Palette

Benjamin Moore’s Blue Nova 825 is also on the list of colors of the year, and it shares some similarities with Peach Fuzz. It is a soft and comforting color palette with a captivating mid-tone. 

You can use Blue Nova 825 as the primary color and an accent within a more neutral color palette. It is also recommended to use Mount Saint Anne for buttons, elements and headlines to put more emphasis. 

Peach Fuzz

Peach Fuzz has been selected as the 2024 Pantone color of the year for its calming and welcoming attributes. It contrasts with the vibrant hues of previous years. According to Pantone's Executive Director, Peach Fuzz combines youthful energy with timeless elegance. 

Pantone has also offered other color palettes with warm, earthy tones and bold, calming shades. It is a perfectly versatile color that can be used as both primary and neutral colors on your website.

Lavender Haze Color Palette

This color palette features soft greens and sweet purples making it ideal for professionals in the newborn or child space like newborn photographers or pediatric sleep coaches. Its gentle hues make it perfect for websites targeting parents and caregivers seeking a nurturing and peaceful environment.

The soft greens and purples add a connection to natural elements.

Millennial Pink Color Palette

The millennial pink color palette combines different pink tones and lavender to create a feminine feel. It also includes a butter-soft yellow as a neutral base to add a playful accent.

A color of the year

Fairy Tale Kaleidoscope

It is a beautiful color palette to bring a sense of wonder to any design. It features a blend of bright and subtle hues to highlight different emotions.

It has different colors like pink diamond, golden leaves, red grape, orange festival, lavender mesh and green Oasis.

Spring Forward Color Palette

This color palette highlights a spring-like feel with its combination of pale green, rich emerald, and golden yellow tones. The soft, trendy pale green adds a modern touch complemented by the depth of emerald green and the neutrality of creams. This is a perfect color palette for your website.

Country Club Chic Color Palette

The country club color palette is perfect for highlighting the feelings of the English countryside with neutral browns. These colors are complemented by a rich green and blue.

Italian Countryside Color Palette

It is a luxurious color palette perfect for website design in 2024. Burgundy is the main color, complemented by blue. Its light neutrals are ideal for websites if used thoughtfully. Arrange colors to increase readability, usability, and alignment with your brand's message.

Final Thoughts

Color is a powerful tool in design that can either captivate an audience or disengage them entirely. Therefore, it is important to choose the right color palette for website design. The color you choose depends on your brand identity to reflect your brand personality. You can consider the three-color rule for website design, which states that the best color combination for websites includes one main color, one complementary color, and one accent color. So, choose a cohesive color palette that consists of around three to five colors.

ARTICLE #46

Website Design

Color Palettes

Design Trends

2024 Trends

Color Psychology

ARTICLE #46

Trending Color Palettes for Website Design in 2024

Trending Color Palettes for Website Design in 2024

Website Design

Color Palettes

Design Trends

2024 Trends

Color Psychology

Written by:

3 min read

Updated on: July 5th, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Colors are used to communicate a brand's vision, goals, and emotions. Popular color palettes emerge every year as favorites for websites, and 2024 is no exception. The trend is shifting towards rich and balanced tones, including soft pinks and soothing blues, which are the leading choices this year.

Whether you want to give your existing website a facelift or are planning to launch a brand new website, it is necessary to have a color palette that leaves a lasting impression on your visitors. We have drawn insights from different industry experts and platform developers globally to enlist trending color palettes in 2024. Read out to learn about these color palettes and their impact on your website design.

Why color matters in design?

Color is one of the most essential elements of design. Each color has a different impact on emotions and perceptions. For example, blue is linked with feelings of peace and calm, green feels natural and fresh, and orange and yellow are energizing.

Colors also have a great connection with brands like. The red color in Target's logo has become synonymous with the brand itself to create a subconscious link between color and identity.

It won't be necessary to dig into the psychology of every color, but it's important to consider the overall mood your color palette conveys. For example, softer lavender is soothing, while vibrant purple can be energizing. Even within the same hue, differences in brightness and saturation can impact emotions and perceptions.

Colors' impact

Trending Color Palettes 2024

Each year, companies release a color of the year, and this year, Peach Fuzz is Pantone’s color of the year. We are also going to mention other color palettes that offer inspiration for design. 

Dutch Boy’s Ironside 

The trending color palettes of 2024 have also drawn inspiration from Dutch Boy Paint’s color of the year, Ironside, and its associated themes of wellness, comfort, and nature.

Its embrace color palette combines Ironside with calming shades like Antique White, Heritage Brown, and Whale's Tail. You can use it for backgrounds or accents along with lighter tones to increase readability and visual balance.

The retreat palette features Ironside with Sanded Grout, Antiquated Olive, and Wild Orange to make a feel for a personal oasis. For websites, this palette inspires warm and inviting designs for focal points to highlight content.

Its Inspire palette is suitable for websites that convey creativity and energy.

Sherwin-Williams’ Upward

This color palette includes complementary shades of light blues and greens. These are excellent for backgrounds of websites focused on wellness, lifestyle, or environmental themes.

Its coastal chic palette has white and subtle gray colors to enhance visual appeal and user experience. 

Benjamin Moore Color Palette

Benjamin Moore’s Blue Nova 825 is also on the list of colors of the year, and it shares some similarities with Peach Fuzz. It is a soft and comforting color palette with a captivating mid-tone. 

You can use Blue Nova 825 as the primary color and an accent within a more neutral color palette. It is also recommended to use Mount Saint Anne for buttons, elements and headlines to put more emphasis. 

Peach Fuzz

Peach Fuzz has been selected as the 2024 Pantone color of the year for its calming and welcoming attributes. It contrasts with the vibrant hues of previous years. According to Pantone's Executive Director, Peach Fuzz combines youthful energy with timeless elegance. 

Pantone has also offered other color palettes with warm, earthy tones and bold, calming shades. It is a perfectly versatile color that can be used as both primary and neutral colors on your website.

Lavender Haze Color Palette

This color palette features soft greens and sweet purples making it ideal for professionals in the newborn or child space like newborn photographers or pediatric sleep coaches. Its gentle hues make it perfect for websites targeting parents and caregivers seeking a nurturing and peaceful environment.

The soft greens and purples add a connection to natural elements.

Millennial Pink Color Palette

The millennial pink color palette combines different pink tones and lavender to create a feminine feel. It also includes a butter-soft yellow as a neutral base to add a playful accent.

A color of the year

Fairy Tale Kaleidoscope

It is a beautiful color palette to bring a sense of wonder to any design. It features a blend of bright and subtle hues to highlight different emotions.

It has different colors like pink diamond, golden leaves, red grape, orange festival, lavender mesh and green Oasis.

Spring Forward Color Palette

This color palette highlights a spring-like feel with its combination of pale green, rich emerald, and golden yellow tones. The soft, trendy pale green adds a modern touch complemented by the depth of emerald green and the neutrality of creams. This is a perfect color palette for your website.

Country Club Chic Color Palette

The country club color palette is perfect for highlighting the feelings of the English countryside with neutral browns. These colors are complemented by a rich green and blue.

Italian Countryside Color Palette

It is a luxurious color palette perfect for website design in 2024. Burgundy is the main color, complemented by blue. Its light neutrals are ideal for websites if used thoughtfully. Arrange colors to increase readability, usability, and alignment with your brand's message.

Final Thoughts

Color is a powerful tool in design that can either captivate an audience or disengage them entirely. Therefore, it is important to choose the right color palette for website design. The color you choose depends on your brand identity to reflect your brand personality. You can consider the three-color rule for website design, which states that the best color combination for websites includes one main color, one complementary color, and one accent color. So, choose a cohesive color palette that consists of around three to five colors.

ARTICLE #46

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Work with us

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Copyright © 2024 FOR®

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